You can find international and famous Greek brands at Drakkar. The shop has two posts, one near the cathedral and one on the main street of the city. That’s right – you are spoiled with options at Drakkar. And who knows, you may find that evening outfit for a romantic night out in Fira.


Ammos is the largest fashion chain in Santorini. With its two shops in Fira, one at Kamari Beach, and one in Oia on the main pedestrian street, the store doesn’t need to prove its worth. Find stylish items from Mes Demoiselles, Moncler, Ash, and American Vintage, as well as creations from Greek designers.

  • MILO

Located in the heart of Fira on the main street, Milo is another fashion stop you ought to visit. It features carefully selected pieces from Celyn b, Marc by Marc Jacobs, and Patrizia Pepe plus a diverse assortment of shoes and accessories.


For jewelry designer Ilias Lalaounis, every piece of jewelry has a message in it and a story to tell. This is probably why every piece of jewelry is exquisitely made, emanating Greek history. If you haven’t visited the Ilias Lalaounis Jewelry Museum in Athens, then head to the store in Fira. With influences from the Byzantine era, the Neolithic age, or Mycenaean art, the pieces are simply a work of art. And even if you don’t buy anything, a visit to the Lalaounis store is a treat for the eyes.


With two locations, both offering astonishing views over the caldera, this gem of a store has a variety of collections from mainly Greek designers. A lovely way of getting acquainted with the local fashion scene, you might have to buy a second suitcase to carry all your new additions home.